Business travelers are Uber’s new target

July 31, 2014 |

Uber Technologies is reaching out to business travelers by allowing them to book drivers with the ride-sharing companies. According to Bloomberg, corporate employees will also be permitted to pay for their rides using company accounts.

This new program is called Uber for Business and launched in the U.S. and Canada on July 28. Pilot customers for the program include Barclays Plc and online retailer Gilt Groupe Inc.

Uber's effort to attract business travelers arose following a deal Airbnb and Concur reached that allows employees to also rent short-term apartments and rooms. The source reported that Salesforce.com and Deutsche Bank are participating as clients using the car-booking program for corporations.

Companies will be provided with tools through Uber for Business that will allow them to look at how transportation accounts are used by employees.

"We are encouraging corporations to centralize their transportation spending so that they can analyze the data," Uber senior vice president of business Emil Michael told Bloomberg.

According to the source, many Uber customers are already business travelers but the corporate service was created when companies requested such a program.