The landscape of managed travel and compliance is changing. Millenials currently make up 20% of the American workforce according to the U.S. Bureau of Labor Statistics and this figure is estimated to increase to 40% by 2020. The social media revolution has shifted the power from corporations to consumers and employees – particularly in the travel industry. In this new environment, enforcing policy mandates and shaming travelers for making the wrong choices is quickly losing its effectiveness. Organizations must adopt new and innovative strategies to engage people in order to meet their corporate travel objectives.
Travel and Transport has employed our decades of loyalty and reward program experience and our highly advanced technology infrastructure to develop an innovative corporate travel gamification platform known as Points 2 Points. This unique program makes use of game theory to encourage and reward travelers for making the right choices. It creates friendly competition internally, fosters a sense of togetherness and organizational pride and, ultimately, results in increased compliance, preferred supplier relationships and savings for the company.
The following infographic illustrates why now is the time for introducing gamification into corporate travel and offers some valuable strategies for success in your program.
Have questions or want more information? Contact us today. Our loyalty and gamification experts would love to help.