As Events by Travel and Transport and Ultramar prepares to celebrate and participate in Global Meetings Industry Day we would like to reach out to you to help us celebrate and recognize the importance of this day.
GMID marks the expansion of North American Meetings Industry Day (NAMID), previously held in the United States, Canada, Mexico, and parts of Latin America. Meetings Mean Business will again join forces with the Convention Industry Council (CIC) and other industry partners, including MPI, to host advocacy events and rallies, issue proclamations and champion the value of the meetings and events industry.
GMID will showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows, and exhibitions have on people, business, and communities.
Significant Driver of Economic Growth and Jobs
- The meetings industry contributes more to U.S. national GDP than the air transportation, motion picture, sound recording, performing arts and spectator sport industries. It is an economic engine, creating hundreds of thousands of jobs, generating billions of dollars in revenue and supporting communities across the country.
- According to a study by PwC, the meetings industry contributed more than $280 billion to the U.S. national economy and put another $88 billion back into the economy through federal, state and local taxes in 2012. A driver of job growth, meetings increased employment even during the economic downturn. In 2012, meetings employed nearly 1.8 million people and generated $234.6 billion in total labor income.
Driving Business Success
- An Oxford Economics report highlights the industry’s value to businesses, finding that companies that invested more in business travel during the economic downturn grew the fastest.Every dollar invested in business travel realizes $9.50 in new revenue and produces $2.90 in profits.
- Business travelers reported that they are nearly twice as likely to convert prospects into customers with an in-person meeting than without one.
- More than 42% of executives stated that they would lose customers without face-to-face meetings.
- Meetings and events deliver profits, help win new accounts, serve as education platforms and allow colleagues and partners to come together to innovate and achieve results.
- Organizations depend on face-to-face meetings to win new customers, close new deals and develop high-performing talent. The business outcome of a face-to-face meeting far exceeds any other.
- The ability to sit down one-on-one with colleagues and leaders across industries provides for instant collaboration and real-time productivity.
- Conventions and conferences serve as critical education platforms for professionals and are key components for developing advanced skills and workforce training.
Here are some ways you can help us celebrate and recognize the importance of meetings to you and your organization:
- Visit the GMID website at meetingsmeanbusiness.com/gmid to learn more about GMID events across the globe at www.meetingsmeanbusiness.com/gmid/events.
- Follow and take part in conversations surrounding GMID online at @MeetingsMeanBiz on Twitter and by using the hashtags #MMBusiness with #GMID16. Be sure to tag us at @TandTNews and @Ultramartravel.
- Reach out and thank a meetings or travel industry vendor and let them know you appreciate their contributions to the industry.
- Share the message with your meeting attendees to show them how they contribute as well.
Events by Travel and Transport and Ultramar are proud to participate in GMID and many of our team members are engaged at the local, national, and global levels to bring you innovative and cutting edge ideas and best practices from the industry to help you in your organization to show your value and the value meetings brings to your business.
Pamela Wynne, HMCC, CMM, CMP
Global Events Project Manager
Events by Travel and Transport and Ultramar