The World on Your Plate: Why People Love Food Travel

November 6, 2019 |

Food Travel — What It Is and Why People Love It

Culinary travel is on the rise, in part because food is one of the best ways to experience culture. Food travel, or food tourism as some call it, has become a popular lens through which to see the world. If you’ve always made a point to try local cuisine when you travel, a food travel vacation could be one of the most enjoyable trips you’ll ever take.

 

What is Food Travel?

Whether you call it food travel, food tourism, or culinary travel the idea is the same — food travel revolves around local dishes. Or, as Erik Wolf of the World Food Travel Association puts it, “Food tourism is the act of traveling for a taste of place in order to get a sense of place.”

If you’ve watched one of the many Travel Channel food shows, you know how dishes can vary from place to place, and how much they can reveal about the locale where they are made.

At Travel and Transport, our travel advisors have seen an increase in the number of food travel vacations they plan for people. Travelers have changed from making culinary travel experiences part of their vacations to entire vacations planned around food travel. 

 

Culinary Travel Trends

Our experience mirrors that of culinary travel trends reported by the World Food Travel Association and in Skift’s Rise of Culinary Tourism report. In a survey conducted by the former, more than half of all respondents said they take pictures of food when they travel and 61 percent share those photos on their social media accounts. 

Other interesting food travel findings include:

  • 52% of culinary travelers are Gen Xers and Millennials; 48% are Boomers
  • The most important factors for people who value food travel are that the food be authentic, eclectic, local and social.
  • Culinary travel accounts for 47% of American leisure travel

 

What Does Food Travel Look Like?

Activities our travel advisors plan for food travelers include the following unique experiences:

  • Cooking school visits 
  • Food tours
  • Shopping trips to local markets and grocers to buy and learn to prepare local dishes
  • Dining experiences at unique or memorable local establishments
  • Tours and tastings of unique wine, beer and spirits producers
  • Visits to chocolatiers, bakeries and gelaterias

We look for off-the-beaten-path culinary experiences tailored to our travelers’ personal interests and tastes. Doing so helps us plan unforgettable food travel vacations.

Are you interested in food travel? Let us help you plan a once-in-a-lifetime gastronomic getaway! Contact our experienced food travel advisors now!